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WOW! WOW Toys!

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What makes WOW toys special? They don’t require batteries, but still have amazing functions and features to discover. They only use strong, high grade materials and every toy is rigorously tested to make sure it is durable and safe. There are no small parts, no toxic materials, and of course no used batteries to throw away either … And most importantly, they’re heaps of fun!

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I LEGO® Brick It My Way Winners!

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Our fantastic I LEGO® Brick It MY WAY Contest is over, the votes are in, and it’s time to announce the winners!

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What’s Hot: Spirograph

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For over 30 years, Spirograph has dazzled children with its endless assortment of intricate, easy-to-create patterns. Now, this classic design toy has a special feature that adds to the creative fun!

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Jim Henson’s Dinosaur Train!

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Dinosaur Train is an awesome new CGI animated series from the Jim Henson studio. Collect the Dinosaur Train InterAction figures and explore the amazing world of dinosaurs!

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Star Wars Transformers Crossovers

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What’s better than Star Wars? What’s better than the Transformers? Well, the Star Wars Transformers Crossovers of course! Put two of the biggest science-fiction franchises together and you get twice the awesome fun—a vehicle and a character in the same toy!

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What’s Hot: Playskool Alphie The Learning Toy Robot

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Playskool Alphie The Learning Toy Robot is on a ‘field trip’ from his home planet and, with a kooky grin and funny faces, it’s his mission to explore the world! There’s a whole lot to discover when you’re a preschooler and Alphie teaches one of the most important lessons: learning can be tons of fun!

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Test Tube Aliens: Pure Evil!

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Test Tube Aliens are pure evil beings sent to Earth to enslave humans. You must hatch them and keep them alive to learn their dark secrets and prevent the ultimate destruction of our planet.

Our survival is in your hands!

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What’s Hot: LEGO Harry Potter The Forbidden Forest

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In Forbidden Forest, Lord Voldemort and his followers have captured Hagrid and tied him to a tree. When Harry Potter enters the Forbidden Forest to face his destiny, Lord Voldemort attacks. Will Lord Voldemort defeat Harry Potter once and for all? Will Narcissa Malfoy betray the Dark Lord?

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I LEGO® Brick It My Way!

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Mix ‘n’ Match, Create ‘n’ Build your very own LEGO® Brick creation! 3 fantastic LEGO® PRIZES to win!

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What’s Hot: George the Interactive Giraffe

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Get rockin’ with George the Interactive Giraffe, a Mamas & Papas Rocking Animal! George has three interactive modes of play and will provide hours of fun for your little one.

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